When you first set out to write your own stories all the focus is on doing precisely that, writing, and quite frankly that’s what I am sure all us authors would like to be spending all our time doing. However, there comes a point, usually when you have something finished and want to find readers for it, when you realise there’s something else you are required to do. That something is marketing and I have been forced recently to accept that my efforts in this department have been woefully inadequate.